Sports Industry


How Global Digitization is Transforming Sports

How Global Digitization is Transforming Sports
  • Members of the discussion:

  • Last reply:

The global sports technology market has seen huge investments in the past couple of years, with a record-setting $1.4 billion invested into sports tech in 2020. How will this financial influx change sports and entertainment?

Web2, Web3 and AI have allowed sports to move into a more digital space, and now they are completely changing how fans, athletes and coaches enjoy it.

While the industry was already on a path toward more sophisticated tech, the isolation of the pandemic accelerated the need for better data collection and analysis tools for athletes and coaches. Now, sports tech has evolved far beyond simple wearables, utilizing artificial intelligence and machine learning (ML) for newer, better ways to play, practice and enjoy sports.

Enter the metaverse: from practice to gameday, we'll be playing online

We can divide sports into four main categories: learn, play, watch and wear.

Traditionally, learning comes from either one-on-one training sessions with a coach, mentor or instructor or through team practices. Those who don't have access to teams or pickup games often hone their skills at home or in a community center gym, using whatever tools they have available.

Playing encompasses everything from casual pickup games with neighborhood friends to amateur and professional leagues. The "watch" and "wear" categories apply to athletes and fans. Here, we're talking about going to sporting events, watching live streams, playing in fantasy leagues, wearing team jerseys and purchasing sports equipment.

In all four categories, a massive shift toward digitization is happening thanks to AR and VR technology, plus the growing popularity of AI and Web3.

Now, athletes can train better with AI coaches. Apps like Level Up utilize ChatGPT to create helpful, accessible AI coaching, and artificial intelligence analytics tools like Athlete's AI provide better performance analysis for more effective training.

In addition, the evolution and growth of the metaverse are opening up new possibilities for a global athletic community that can play and compete together from anywhere in the world. It is also paving the way for brand-new sporting event experiences like future metaverse broadcasts, AR minigames in-stadium and, hopefully, immersive 3D viewing packages.

Better AI means better athletes

Professional coaches and leagues have been using AI and ML to assist with training for years. However, the broader availability of AI tech means that amateur athletes and school-level coaches and trainers can leverage this technology to sharpen their practices and analyze player performance data even more effectively.

In particular, augmented reality is an exciting new tool from which athletes can benefit considerably. For example, the ability to overlay objects (such as computer-generated players) onto a real-world court or field can help players who have to train alone.

Other AR applications allow data to be incorporated into a real-world environment or pre-recorded videos so players and trainers can better understand play styles, movement patterns and potential mistakes in real time.

For amateur leagues and coaches, VR and AR overlays can be used to study opposing teams' footage to plan better defensive strategies before game day. 

Global digitization means global competition for amateur players

In today's world, younger generations have all grown up with smartphones and sophisticated technology since before they could walk. This means they are totally connected to the internet, and things like social validation and "leveling up" are essential parts of their lives.

Rather than trying to change this, the digital shift helps society lean into these near-universal traits. Now, apps and communities exist globally so that people anywhere in the world can connect by playing or watching their favorite sports.

Athletes can make progress posts or participate in competitive leaderboards and receive likes, comments and validation from other athletes. Fans can participate in group watch parties or live streams no matter where they live.

This level of social validation is a critical component of the growth and evolution of the global sports community.

Sports fans are also a vital part of the industry, and AR is already transforming how fans engage with their favorite sports. Most significant sports broadcasts are already embedding 3D graphics and using real-time AR overlays to provide better commentary and game analysis.

Finally, fantasy sports have gained major traction recently, especially during the lockdown. Fantasy sports apps have already begun incorporating augmented reality to create more exciting experiences. The most popular company for this is AR Sports, which has a patented interactive experience reminiscent of other games like Pokemon Go. 

Digital transformation helps sports tech unlock new and exciting achievements

Web3 may still be in its earliest stages of development, but it is already expanding our minds and stretching the bounds of what we believed was possible. In sports tech, the uses for AI, ML and Web3 technologies like blockchain and the metaverse are nearly limitless. Whether you are an avid sports fan, an amateur player or a professional hopeful, team sports are becoming more digital and exciting than ever.

Top of discussion

The 2023 World Figure Skating Championships Conclude in a Blaze of Glory for Japan

This Championship was pretty amazing! And it showed that without Russians it didn’t become less interesting. The public doesn’t need quads by 15 year olds to enjoy the competition

Elena Anikina: "We hope, especially considering the position and strategy which IOC has now, that very soon the situation will be changed"

Apparently, soon Russia will have to build luge-bobsleigh tracks not only in Russia, but also in partner countries!) In terms of competitiveness for Russian bobsleigh, this is a st

Alexander Tkachev: "We make sure that our athletes get the most important thing - the opportunity to compete"

Yes, it is an interesting vector of development, it is also important here what projects and initiatives Russia can offer for Asian countries? Will we be able to host the Asian Che

Israeli gymnastics hit by allegations parents were asked to bribe judges

A great case, it seems tha now we need an analogue of WADA, who will investigate attempts to bribe judges, etc. It will be very interesting.

Sport and politics: my experiences as an athlete

Все это лишь еще раз доказывает, что спорт должен оставаться вне политики. К сожалению, чаще всего это просто слова.

Olympian, Nassar survivor Tasha Schwikert Moser on USA Gymnastics' board of directors

Очень круто, когда человек уверен, что именно он может что-то изменить, а особенно когда человек знает спорт изнутри. Уважать!

Disqualified for running in a hijab, Noor Alexandria Abukaram turned pain into action

Хочу поблагодарить эту спортсменку за то, что она не побоялась поставить свою историю в пример. Я считаю, что спортсмен может раскрыть свою религию. Хиджаб – выявленная черта мусул

Suni Lee finds support at Auburn after Olympics 'impostor syndrome'

Случайно, я знаю об этой спортсменке, сделал один вывод, что она точно не блещет, она очень солнечный человек. Жаль, что кто-то не был счастлив, когда она заслужила золото для свое

'Anesthetic injections are....' - WADA chief on doping accusation on French Open winner Rafael Nadal

Да, конечно, спорт — это преодоление себя. А к Рафаэлю вопросов нет, только респект за шикарную игрушку. Но все же, мне кажется, нельзя на сто процентов сказать, что теннисистка то

Give us a chance

Yes, I think athlets from foreign countries understand that all Championships and tournaments are not competitive enough without Russian athlets. I think one day when the situatio

Sport and Politics. Instead of afterword

The question of connection between Sports and Politics was always "exstra burning". So I am interested in your opinion: where should be the border between sport and politics and wh

“Oh, come on, where’s the medals?” or Do the media force athletes too hard?

I am pleased to announce that the British duck has been broken. Team GB will win at least one silver by the end of the Games on Sunday following their win in the Men's Curling semi

We use cookies to improve the site and your interaction with it. If you continue to use this website, you are giving :appName permission to collect and store cookies on your device.