Student sports
22.12.2021
‘This is a multi-billion dollar a year market’: What the NCAA’s new NIL rules mean for student-athletes
New name, image and likeness policies have opened up fresh moneymaking opportunities for college sports stars. Brands, digital platforms and professional sports teams are already getting in on the act. Opendorse CEO Blake Lawrence and Darren Heitner, founder of Heitner Legal, look at the wider ramifications of the momentous changes.
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